About

A principal product designer who designs — and ships the code.

I'm Vijay Gaikwad — a product designer and UI/UX lead based in Pune, India, with 15+ years in complex enterprise SaaS. Remote-first and open to relocation.

Vijay Gaikwad, Principal Product Designer and UI/UX Lead, in his design studio
Experience15+ years
CurrentPrincipal UX Lead
Based inPune, India
Open toRelocation · Remote

15+ years turning complexity into clarity.

For over fifteen years I've designed software where the stakes are real — enterprise SaaS, fintech and banking platforms, and the nonprofit and association technology used by hundreds of thousands of people to do their jobs. The common thread: taking something genuinely complex and making it feel obvious.

Since 2014 I've been Principal UX Lead at Momentive Software (formerly Community Brands), leading design on the GiveSmart suite — Events, Fundraise, and CRM — a platform serving 500K+ users. Earlier roles span web and front-end engineering at Fiserv (fintech/banking), Xpanxion, and Quagnitia Systems — which is where the second half of my craft comes from: I don't just design interfaces, I build them in production code.

How I think about the work

I'm grounded in user-centered design — research and mental models come before pixels. Every project starts with the decision a user needs to make and the outcome the business needs, then flows backward from there. I pair that strategy with the rare ability to design and ship the front-end (React/TypeScript, HTML/CSS), and I use AI-augmented prototyping with validation guardrails to move from idea to validated experience fast — always anchored to real research.

I also care about how teams work. I've grown and mentored designers, defined career ladders and hiring rubrics, and built a critique culture that raises everyone's bar.

Selected achievements

40% faster design-to-development handoffThrough enterprise design-system ownership — components, tokens, and Storybook adopted across 6 product teams.

35% faster UX research cyclesBy embedding AI into synthesis workflows, validated against primary research.

28% improvement in task-completion ratesVia research-led product redesigns across the GiveSmart suite.

Led the company's first WCAG 2.2 AA accessibility programmeAcross the full product suite, with automated a11y testing embedded in CI/CD.

Grew and mentored the UX team from 1 to 4Building the career ladder, hiring rubrics, and critique culture — plus a 16-week AI-UX curriculum.

Areas of expertise

Product & UI/UX DesignDesign Systems & Tokens Front-End (React/TypeScript)Interaction Design User Research & Usability TestingPrototyping Dashboards & Data-Dense UXAccessibility (WCAG 2.2 AA) AI-Augmented DesignTeam Leadership & Mentoring

Education & certifications

B.A. English Literature · 2003–2006
Claude 101 — Anthropic · AI Literacy & Responsible Application
Succeeding as a First-Time Tech Manager · LinkedIn Learning
UX Foundations: Multidevice Design; Figma for UX Design · LinkedIn Learning

Languages

EnglishMarathiHindi
Let's talk

Hiring a designer who can lead UX and ship the front-end?

I'm open to Principal and Lead Product Design roles — remote-first, open to relocation, with overlap hours for US & UK teams.